Qualitative Research

Because of our groundbreaking approaches in qualitative research, analysis and reporting, we have mastered techniques that will bring the results you require.

Focus groups

We use stringent screening criteria to recruit respondents for focus groups, and our in-house moderators are more than simply skilled group facilitators. They understand the technical and marketing concerns surrounding the product or service being researched, and can direct discussions to home in on these issues. Even highly skilled moderators are unable to do that unless they have the technology sector expertise that DPI moderators have.

In-depth interviews

Our call centers, using screeners developed in concert with each client, recruits qualified respondents for in-depth interviews by phone or In-Person. Our professional project management and field staff has the specialized skills and experience required to obtain valid, useful responses across all interviews, including executive and multi-lingual interviewing.