Issue
The marketing research subsidiary of the world’s largest private PR firm required a partner that would assess opinion leaders’ state of trust in various institutions, industries and companies for its high profile, global study.

Approach
Facilitated the completion of over 5,000 telephone interviews (CATI) in 23 countries and 16 languages. Also conducted questionnaire translation and data processing.

Results
Strict sample management and quality control procedures ensured that the methodology was consistent with previous field waves in order to yield a comparable data set for analysis.

Issue
A private, non-profit organization dedicated to improving energy sustainability sought to assess the state of public attitudes about climate change and energy efficiency.

Approach
Conducted a tracking study (phone and Web) to survey 3,000+ households in nine states in the American Midwest regarding:

• Whether the public could be motivated to change energy practices out of concern for the climate;
• Which climate-oriented policy measures the public was most likely to support; and
• How the public perceived energy companies’ roles with respect to energy efficiency and climate change

Result
Due to the depth and direct usability of the study’s results, the study was continued for an additional year and was later expanded to all 50 states based on the initial study’s success.

Issue
A Fortune 100 financial services provider required time-sensitive market intelligence regarding consumer awareness, usage of various financial services and satisfaction with primary financial institutions in 30 regions in the United States.

Approach
Conducted a seven-year tracking study that comprised of 30,000 telephone interviews per year with in-language interviewing options in English, Cantonese, Korean, Mandarin, Spanish and Vietnamese.

Result
High client satisfaction stemmed from:

• Generation of accurate reports on over- and under-performers in 30 markets; and
• Employee empowerment in 30 field offices to launch the proposed change initiatives

Issue
One of the leading providers of digital map data for navigation systems sought to assess the competition and compare customer awareness and understanding of built-in/portable navigation devices worldwide.

Approach
Conducted multilingual tracking study using an online panel to interview 11,000+ respondents across 11 countries:

• Australia, India, Indonesia, United Kingdom and the United States (in English),
• China (in Mandarin);
• Czech Republic (in Czech);
• France (in French);
• Germany (in German);
• Poland (in Polish); and
• Russia (in Russian)

Result
The client was able to make strategic decisions based on the in-depth information provided on the following aspects:

• Consumer awareness of companies, products and brands; and
• Penetration of navigation devices among the general population and purchase intent

Issue
A major energy company wanted to determine the role of energy efficient programs in their customers’ businesses.

Approach
Over 200 Web surveys with corporate customers were conducted.

Result
Research was used to determine:

• The role of energy efficient programs in their customers’ businesses;
• The role of energy efficient programs in putting together a business plan;
• Preferred communication messages and methods in relation to energy efficient programs; and
• Awareness and usage levels of the client’s services

Issue
A leading provider of comprehensive digital map information wanted to refresh its product based on the level of rich and dynamic content desired by end users of navigation systems.

Approach
Conducted multilingual Web interviews using an online panel comprising users and non-users in 10 countries:

• Australia, Canada, France, India, New Zealand, Singapore, United Kingdom and the United States (in English);
• Germany (in German); and
• Mexico (in Spanish)

Result
Based on research regarding the role branding plays in the content space, the client was able to effectively prioritize its investments in developing rich and dynamic content for its maps.